The first #PostalProud poster encourages employees to take the extra step to protect customers’ treasures.

The Postal Service has introduced #PostalProud, an initiative to convey the pride and dedication of its employees.

#PostalProud will include workplace posters, stand-up talks and other communications that emphasize organizational principles, such as accurate scanning, delivering mail with care and treating customers with courtesy.

USPS facilities will begin receiving these materials during the week of Nov. 30.

“Through #PostalProud, we will underscore our organization’s clear sense of mission, including the special role of the mail in strengthening the bonds of families, friends and businesses,” said PMG Megan Brennan.

In a new video message, Chief Operating Officer Dave Williams and Chief Marketing and Sales Officer Jim Cochrane further explain how employees can incorporate #PostalProud into their daily work.

#PostalProud stems from conversations with employees throughout the organization, the PMG said.

“They each told us the same thing: They are proud to deliver for our customers,” Brennan said. “We heard what they had to say, and that’s why we’re eager to get started with this initiative.”