The Postal Service has introduced DeliverTheWin.com, a site that provides political campaigns with guidance on how to best use direct mail to communicate with voters.
The site aims to build upon USPS research that shows 79 percent of households either read or scan the advertising mail they receive.
This makes direct mail one of the most effective channels to connect with voters, political strategists say. In addition to being a valuable fundraising tool, direct mail can help shape election outcomes.
DeliverTheWin.com promotes recent advancements that can transform traditional political mailpieces into interactive experiences.
For example, with augmented reality apps, QR codes and other technologies, campaigns can combine physical and digital features to both stimulate the recipient’s senses and deliver information.
DeliverTheWin.com also promotes the use of “omni-channel marketing,” which ensures messages are consistent across multiple digital advertising platforms.
The Election and Political Mail site on Blue has additional information.