The effectiveness of Political Mail made the front page of USA Today this week.
One of the newspaper’s signature snapshots showcases recent research that demonstrates direct mail’s appeal to younger voters.
The graphic highlights a statistic that shows 40 percent of voters ages 18-34 read Political Mail, compared to 18 percent of other likely voters.
The figure was included in a study released in the spring by the Postal Service and the American Association of Political Consultants.
Election Mail and Political Mail are top priorities for USPS this year.
The organization is working with the association and other outlets and introducing digital tools to help campaigns use mail to communicate with voters.
The USA Today snapshot appeared on the newspaper’s June 7 front page.