AT&T has relied on the Postal Service for decades to communicate with its customers, a relationship that is continuing in the digital age.
Even though most AT&T customers pay their bills online, the company continues to produce more than 40 million printed statements each month for customers who prefer paper copies.
“We have customers who still want, and even demand, printed statements,” Marcie Nealon, an AT&T vice president, says in a new video on the National Postal Museum’s site.
The 3-minute, 40-second segment is part of “America’s Mailing Industry,” an online exhibit about USPS and its business customers.
In addition to bills and payments, Dallas-based AT&T also sends marketing mailpieces to prospective and existing customers through USPS.
For example, the company includes a one-page marketing sheet with many statements.
“It’s already a touch point that we have with our customer, and for an incremental cost … we can deliver these inspirational, informational, promotional messages,” says Mick Mocettini, AT&T’s lead principal technical architect for delivery innovations.
Nelson says this is only the beginning of the relationship.
“As technology continues to evolve, we’ll continue to collaborate with the U.S. Postal Service to build meaningful connections with our employees, shareholders and customers.”