North America’s top catalog printer is working with the Postal Service to ensure the shopping publications meet customers’ changing needs.
Arandell Corp., based in Menomonee Falls, WI, credits USPS with simplifying the mailing system and making other improvements that benefit the company’s clients.
The relationship between the Postal Service and Arandell strengthened in 1987, when the company joined the USPS Mailers’ Technical Advisory Committee, a group that offers recommendations to improve mail-related products and services.
“It was the start of a pivotal partnership that saw USPS working intensively with Arandell to address the needs of catalogers and identify the vision of this dynamic industry,” Brad Hoffman, the company’s president and chief executive officer, says in a new video on the National Postal Museum’s site.
The 2-minute, 30-second segment is part of “America’s Mailing Industry,” an online exhibit about USPS and its business customers.
Today, Arandell can produce tens of thousands of catalogs a day, adapt them to digital platforms and ship them seamlessly all over the world.
“When it comes to the catalog, our mission would not be possible without the integration, dedication and determination of the United States Postal Service,” Hoffman says.