A new video shows how the Postal Service produced this year’s holiday TV campaign.
“It was really surreal, to be in front of the camera, to take direction and see how it unfolds,” says Westland, MI, Letter Carrier Walter Jones, one of several employees who appear in the commercials.
The campaign began this week with “Biggest Gift,” a spot that highlights a carrier’s relationship with a family that is tracking a special holiday package.
Additional commercials will debut throughout the season.
In the 2-minute “Behind the Scenes” video, Jones says the commercial captures the feeling real-life customers experience when they receive a special delivery.
“You just see their face lights up. That’s really rewarding in itself,” he says.
Kelly Seckar, a Santa Clarita, CA, maintenance manager who plays a supporting role in the campaign, says the experience allowed him to showcase his postal pride.
“I enjoy being part of promoting our product,” he says.