A recent USPS video explains how businesses can use Informed Delivery interactive campaigns and direct mail to attract new customers.
The video, “Your New Business,” shows a customer interacting with a company’s mailpiece in multiple ways.
First, the customer sees a digital preview of the mailpiece through her Informed Delivery email digest. She clicks on the interactive content right away to get a quick preview of the offer.
Next, the customer retrieves the mailpiece, scans the QR code with her smartphone and is taken to the company’s website, where she learns more about its products and services.
“One mailpiece, multiple touchpoints. No other marketing tool offers the same,” the narrator says.
The 1-minute, 9-second video is available on the Postal Service’s YouTube channel. Some employees are unable to stream video from external sites on USPS computers.