Some political candidates are putting the power of letter-writing to work for them during this year’s elections — with a modern twist.
In Illinois, candidates are mailing personalized notes to voters. Although the notes resemble handwritten letters, they actually are produced by machine.
Political campaign experts say the approach helps candidates stand out with distinctive mailings.
“It’s an effective way of cutting through the noise,” Thom Karmik, a communications consultant, told the Chicago Tribune last week.
A study last year by the Postal Service and the American Association of Political Consultants found mail is an effective method to communicate with voters.