The Postal Service’s latest “Behind the Scenes” video shows viewers how the organization created this year’s holiday TV commercials.
The video features Carilla Hayden, a Chicago letter carrier who appears in the advertisements as a carrier who encounters Santa Claus while delivering mail and packages to a home at Christmastime.
“I love Christmas … and I really feel like at this job, I get to be a real key player in Christmas,” Hayden says in the behind-the-scenes video.
The 1-minute, 40-second segment also features Marketing Vice President Steve Monteith, who explains how the TV campaign incorporates the new Sparkling Holidays stamps, as well as Santa himself, who shares his enthusiasm for Informed Delivery.
“Now I can see all the letters from the children all over the world, right here,” Santa says as he reviews his Informed Delivery notifications on his mobile phone.
The ad, titled “Surprise Encounter,” began airing Nov. 9 and is part of a holiday campaign that also includes mailers to employees and customers, radio spots, social media posts and more.