Do you understand how Informed Delivery works and why it’s important to USPS?
If not, here’s what you should know:
• Informed Delivery bridges digital and physical communications. The free notification service allows users to digitally preview their incoming mail and manage their packages from computers, smartphones and other devices.
• It’s easy and convenient to use. Informed Delivery users receive email notifications containing images of the outside of the letter-size mailpieces that will soon arrive in their physical mailboxes. These images are also accessible on the Informed Delivery online dashboard and mobile app.
• Businesses can add interactive content to Informed Delivery emails. When a consumer clicks on this content, he or she will be taken to the company’s website to receive offers, coupons or to learn more about the firm’s products and services.
• More than 17 million consumers use Informed Delivery. The feature is available to residential consumers and PO Box residential customers. USPS wants to have 40 million Informed Delivery users by the end of 2020. To help reach this goal, the organization conducts initiatives like the Inform 5 campaign, which encourages employees to tell at least five customers each day about Informed Delivery.
• Postal Service employees can use Informed Delivery, too. Employees can go to informeddelivery.usps.com to sign up for the service when they’re off the clock. Sign up is voluntary.
• Informed Delivery can help USPS grow. Increasing the number of users will encourage more businesses to add interactive content to Informed Delivery emails. This will extend the “life” of the businesses’ mailpieces, keep mail relevant and ultimately help the Postal Service boost revenue.