Informed Delivery has reached 20.6 million subscribers, surpassing the Postal Service’s goal for 2019.
The free feature offers multiple benefits for consumers, allowing them to preview their incoming mail and manage their packages from computers, smartphones and other mobile devices.
Businesses can add interactive content to the Informed Delivery emails that subscribers receive. Subscribers can click this content and be taken to the company’s website to receive offers or coupons or to learn more about the firm’s products and services.
“Informed Delivery is encouraging businesses to find new roles for mail in their marketing mix,” Postmaster General Megan J. Brennan said. “I thank our employees for their efforts to grow Informed Delivery, and I encourage them to keep the momentum going.”
Informed Delivery is part of the Postal Service’s strategy to reinvent mail and make it more valuable to consumers and businesses.
Encouraging more businesses to add interactive content to Informed Delivery emails will help drive USPS revenue.
To help attract subscribers, the Postal Service has introduced Inform 5, a campaign that encourages employees to tell five customers each day about Informed Delivery.
The organization is also providing employees with tips and guidelines on the Informed Delivery Blue and LiteBlue pages.
“Informed Delivery is an important part of the Postal Service’s future,” said Kula, HI, Postmaster David Wilbur, who participates in the Inform 5 campaign. “I’m proud to do my part to promote Informed Delivery and grow our revenue.”