An Ohio postal employee’s conversation with a theater employee has led to more than $300,000 in new revenue for USPS.
Cleveland Retail Associate Glorietta Burks has a daughter who is a performer with Cleveland’s Playhouse Square, and Burks knew the performing arts center was struggling because of the coronavirus pandemic.
She picked up the phone and called the nonprofit organization’s marketing director.
“I am a huge theater fan, so I asked the director how he advertises for the theater,” Burks said. “I mentioned Every Door Direct Mail, which he had never heard of.”
She explained that Every Door Direct Mail allows businesses to tailor their mailings based on ZIP Codes and neighborhoods, and filter them by age, income and other demographic information.
Burks then submitted a lead through Clerks Care, one of the Postal Service’s employee lead generation programs.
Craig Zielaskiewicz, a Northern Ohio District senior field sales representative, followed up with the theatrical organization and closed an Every Door Direct Mail deal worth more than $300,000.
“The theater was in desperate need of donations from their season ticket holders to keep running,” said Zielaskiewicz. “To keep this historic theater alive, they used USPS as a vessel to continue Cleveland’s performing arts.”
Revenue generated from Clerks Care leads is counted toward the Postal Service’s Race for a $Billion campaign goal.
The initiative — which aims to raise $1 billion through employee-provided sales leads before the fiscal year ends Sept. 30 — passed its goal in August and stands at $1.1 billion, according to a Sept. 10 ranking of all district contributions.
The Sales Blue page has more information about Clerks Care and the Postal Service’s other lead-sharing programs, which include Business Connect, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.
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