The Postal Service has launched Every Lead Counts, a campaign to raise revenue for the organization through sales leads from employees.
The Small Business Solutions team is leading the initiative, which began last fall and will run through the end of the current fiscal year on Sept. 30.
The team’s goal for the campaign is to bring in more than 100,000 leads and achieve an employee participation rate of 10 percent.
Employees can submit leads through the Business Connect, Clerks Care, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead programs.
Fiscal year 2021’s campaign, which was called the Power of One, saw just over 9 percent of Postal Service employees submitting at least one sales lead, for a total of more than 96,000 leads.
USPS employees submitted more than 21,300 leads in the first quarter of fiscal year 2022 toward the 100,000 goal.
One of those leads was submitted by Ashley Scott through the Business Connect program.
The customer services supervisor and her colleagues at the Emmaus, PA, Post Office noticed a business customer bringing in several bags of parcels to the retail counter at the end of each business day.
After talking with a representative of the business, which sells nutritional products and supplements, the Emmaus staff arranged daily package pickup.
Karen Failor, a business leads development specialist, and Gary Woloszyn, a senior sales executive, then followed up with the customer. They closed two shipping deals worth more than $1.46 million in new estimated annual revenue for the Postal Service.
Lou DeRienzo, small-business senior sales specialist at USPS headquarters in Washington, DC, said the organization hopes to generate more than 10,000 leads in January.
“We need everyone focused on finding leads and participating, now that the holidays are behind us, and to encourage their fellow employees to do the same,” he said.
The Sales Blue page has more information about the Postal Service’s employee lead-sharing programs.