A sales lead from a city carrier assistant in Maryland has resulted in a big shipping deal for the Postal Service.
Karla Carter, who works at the Rockville Main Post Office, noticed that a business customer along her route was using USPS — along with the organization’s competitors — to ship hundreds of packages a day.
After talking with the company’s warehouse managers, she submitted a lead through Customer Connect, a joint USPS and National Association of Letter Carriers program that encourages participants to identify sales opportunities.
Delmeta Gladney, a senior territory representative, followed up with the customer and closed a shipping deal worth more than $1 million in new estimated annualized revenue for the Postal Service.
Sales generated from Customer Connect leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.
“Karla became a city carrier assistant in June of 2021 and only learned of the Customer Connect program after a presentation at her Post Office in December,” said Lou DeRienzo, senior small-business program specialist at USPS headquarters in Washington, DC. “The very next day, she spotted this customer’s need and the potential of what the Postal Service could provide for her customer.”
The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.
The Small Business and Lead Generation Programs Blue page has more information about Customer Connect and the other employee lead programs: Business Connect, Clerks Care, Mail Handlers, Rural Reach and Submit a Lead.