A sales lead from a retail associate in Texas has resulted in a marketing campaign deal worth more than $227,000 for the Postal Service.
Janean Livingston, who works at the Riverside Post Office in Fort Worth, talked with a local lawmaker who was looking for a way to reach constituents through the mail.
Livingston submitted a lead through Clerks Care, a program that allows retail associates, call center agents, and machine and distribution clerks to pass along sales tips.
Anthony Sanchez, a territory representative, and Nancy Goude, a senior territory representative, followed up with the customer and closed a mailing deal worth $227,500 in new estimated annualized revenue for the Postal Service.
Sales generated from Clerks Care leads are included in the USPS Every Lead Counts campaign to raise revenue through sales leads from employees.
“Janean knew that Marketing Mail, which integrates with digital platforms, would help her customer stand out in the mailbox,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “And she acted quickly to connect her customer with those who could help her, adding to the Postal Service’s bottom line.”
The Postal Service is encouraging as many employees as possible to submit at least one lead through any of its six lead programs by Sept. 30.
The Small Business and Lead Generation Programs Blue page has more information about Clerks Care and the other employee lead programs: Business Connect, Customer Connect, Mail Handlers, Rural Reach and Submit a Lead.