A sales lead from a letter carrier in Texas has resulted in a marketing campaign deal worth more than $96,000 for the Postal Service.
Tiffani Holmes, who works at the Irving Post Office, assisted a customer whose small business needed a way to compete with larger competitors.
Holmes asked the customer for contact information and submitted a lead.
A USPS sales representative followed up with the customer and closed an Every Door Direct Mail deal worth $96,092 in new estimated annualized revenue for the Postal Service.
“The customer was looking for a way to compete against larger businesses that had more name recognition,” said Lou DeRienzo, a small-business senior specialist at USPS headquarters in Washington, DC. “Tiffani knew USPS could help this company market itself effectively and made sure her customer got help.”
Sales generated from employee leads are included in the USPS Delivering for Main Street campaign to raise revenue through sales leads.
The Postal Service is encouraging as many employees as possible to submit at least one lead by Sept. 30 through LEADing Together, a new program that makes it easier to pass along sales tips.
The LEADing Together portal combines the Postal Service’s six employee lead generation programs into one.
Postal employees with ACE IDs can submit leads through the new Employee Lead Entry site on Blue by selecting the “LEADing Together” link under “Featured Topics.” Employees who do not have an ACE ID can access the site through LiteBlue by selecting “LEADing Together” under the “Featured Topics” tab.
Customer 360 users can click on “LEADing Together” to access the site on that platform. Letter carriers who use a mobile delivery device, or MDD, can enter leads while on street mode, under option “U.” Business Connect Portal users have to enter a lead through the Employee Lead Entry site if an activity requires sales assistance or has resulted in a sale.
The Small Business and Lead Generation Programs Blue page has more information about how employees can submit a lead.